Vigilant readers may recall my April 29, 2018 article
entitled “Observations and Omissions.”
The second point of that piece dealt with a telephone survey
that was fielded back in mid-April of 2018.
The question summaries I scribbled down while answering the interviewer’s
queries can be found below. As you will
see, there is a decided focus on candidates and issues of particular interest
for Howard County’s Fourth Council District.
So, I thought I would look through the recent campaign
finance filings, to see who might have been the wallet behind the study. It was conducted with (at least one) live
human interviewer (who wasn’t that good, but I have heard worse), the
instrument seemed to have been at least reviewed, if not drafted, by a market
research professional, they had access to a telephone sample, and the results
must have been processed and analyzed.
In short, at minimum, direct costs would have run at least a few
thousand dollars…if they ran the survey on the cheap while still using
professionals at various points in the process.
Since I haven’t seen any media reporting on this survey, we
can discount any news organizations as the sponsor. There was no County Executive Ballot Test, so
I doubt it was a County-wide campaign that was digging around doing some CC4
subsample work. A third party
organization, such as group of developer interests or another professional
association…possibly but 1) I don’t think they would field a survey like this
until after the Primary and 2) I believe they would have hired a more
professional outfit to conduct the survey.
It is possible that a party organization could have fielded this survey
(but again, why those questions and why before the Primary Election?) and I
believe that they would have hired a more serious polling firm to gather the
data.
There was definitely a bit of a DIY feel to that mid-April research
effort.
I think it was a candidate campaign or a group with a close
affiliation to one of the candidates running in CC4. And they would need some money/resources to
field it. I don’t know why Lisa Kim
would field the survey I outlined below (note “Lisa Kim” was not even
tested). And IBMK doesn’t have the
resources. That leaves Deb Jung or Janet
Siddiqui or some person or entity close to one of them as the sponsor. And I am certain that Jung hasn’t fielded a
poll, so really, it comes down to Siddiqui or a Siddiqui-affiliated entity as
the likely survey funder.
Remember how I said that I didn’t know if the telephone
interviewer said they were with “SSI” (a national survey research firm best
known for providing telephone sample to pollsters) or “SSSI” (which stands for
Scientific Systems and Software International, a firm with Nayab Siddiqui…the
husband of Janet Siddiqui…as an executive officer)? Well, looking at the most recent Siddiqui
campaign finance report’s in-kind contributions, there are three listed for
Scientific Systems and Software International…all on 3/14/2018. Adding them together, they amount to
$755. These contributions occurred
approximately a month before the survey was fielded. All three of these contributions were for
“advertising,” I think one of those was
for the now infamous ad in the River Hill Villager where the Siddiqui campaign neglected to add the authority line. I don’t see
anything else in their report that connected to a survey or any other line
items mentioning Scientific Systems and Software International.
So we find ourselves back at the original questions: 1) who
fielded the survey? 2) shouldn’t this
survey have appeared on someone’s campaign finance report? 3) if yes to point
two, was it just buried somewhere odd or was it omitted…accidentally or
intentionally?
It is possible that whoever fielded this poll had a decent
phone sample in their possession, had a volunteer or volunteers conducting the
interviews (bad form by the way, and it would have taken…at minimum… a couple
hundred labor hours for data collection alone, even with a ridiculously small
sample size in the N=150 range), and had the ability to run an analysis using a
statistical software package. In short,
theoretically, it could have been done without formal expenditures or as something
that should be labeled as an in-kind contribution, but frankly, I doubt it.
Sometimes, polls are rolled up as part of a consultant
fee…but again, I am not seeing anything that stands out as a line-item that
might also include survey research costs.
So, in the interest of transparency, will the survey sponsor
please identify themselves and explain why the survey can’t be found in the
campaign finance report?
Stay tuned, as more will follow.
The survey questions:
Favorability
on a 0 - 100 scale:
1. Larry Hogan
2. HoCo Fire Dept.
3. HoCo Teachers
4. Real estate developers
5. Ho Co Police Dept
6. Calvin Ball
7. Ho Co Board of Education
8. Mary Kay Sigaty
9. Deb Jung
10. Ho Co Conservancy
11. Allan Kittleman
12. Janet Siddiqui
13. Ian Bradley Muller Knudsen
14. Jim Rouse
15. CC 4 Ballot Test: Deb Jung vs. Others
16. Co Council Priorities
17. School Quality
18. Schools in Neighborhood
19. Better/Worse Schools in HoCo
20. #1 Priority (promote equity, teacher pay, etc...)
21. Sanctuary
22. Development of Downtown Columbia and Village Centers
23. More restaurants and entertainment
24. Public transportation /easing traffic
25. Balancing budget/w/o reducing services
26. Developers fair share–
27. More jobs
28. Preventing over-development
29. HoCo schools best in state
Downtown Columbia
30. Development or more dining options
31. Develop or too much as-is
1. Larry Hogan
2. HoCo Fire Dept.
3. HoCo Teachers
4. Real estate developers
5. Ho Co Police Dept
6. Calvin Ball
7. Ho Co Board of Education
8. Mary Kay Sigaty
9. Deb Jung
10. Ho Co Conservancy
11. Allan Kittleman
12. Janet Siddiqui
13. Ian Bradley Muller Knudsen
14. Jim Rouse
15. CC 4 Ballot Test: Deb Jung vs. Others
16. Co Council Priorities
17. School Quality
18. Schools in Neighborhood
19. Better/Worse Schools in HoCo
20. #1 Priority (promote equity, teacher pay, etc...)
21. Sanctuary
22. Development of Downtown Columbia and Village Centers
23. More restaurants and entertainment
24. Public transportation /easing traffic
25. Balancing budget/w/o reducing services
26. Developers fair share–
27. More jobs
28. Preventing over-development
29. HoCo schools best in state
Downtown Columbia
30. Development or more dining options
31. Develop or too much as-is