Showing posts with label Survey. Show all posts
Showing posts with label Survey. Show all posts

Wednesday, January 10, 2018

HoCo Executive Survey – Topline Observations

As a pollster/strategic communications counselor, I will probably be writing about survey research frequently this year.  Here are my thoughts on this new HoCo Exec Poll


-          If Calvin Ball (D) is down only 3% against Allan Kittleman (R) on an initial head-to-head ballot test, despite Kittleman leading on Name Identification by a whopping 41% margin (87% to presumably approximately 46% based on the data reported), then Ball is quite well-positioned to expand his electoral base.

-          Statistically, they are in a dead heat right now.

-          This poll indicates that Kittleman (at 42%) is far closer to his ceiling than Ball (at 39%).

-          It would have been better to release the results in mid-December.

-          I am not a huge fan of automated phone surveys conducted for political campaigns. I greatly prefer live interviewer studies.  Yes, they are more expensive, but they are worth it, especially if the interviewers are well-trained in data collection methods and best practices.

-          Sean Murphy, HoCo’s answer to Stephen Miller, tried to launch an attack, but he stumbled. Not exactly an A-game message.   Sade was not singing about him, as he is not a Smooth Operator.

-          I would love to see the geographic breakouts.  Assuming the study was conducted proportionate-to-probability, the subsample sizes for that race from each of the Council Districts are large enough to yield statistically significant data, albeit with a high(er) margin of error compared to the overall MoE (4% at the 95% level of confidence).

-         Would be great to see how the 19% Undecided broke out (by ideological affinity, by partisan affiliation, by geography, by gender, by race, by age, and by voting propensity and/or interest in voting in the upcoming 2018 elections).

-         As I said in 2013 – 2014, the County Executive race is one where the Democratic candidate can win with up to 58% of the vote, and the Republican candidate can win with up to 52% of the vote.  His path was narrower but Kittleman ran in a favorable GOP cycle.  Despite the increased Democratic registration since then, Kittleman enjoys incumbency in a (generally but far from universally) OK economy.  And 2018 (like 2014) is a non-presidential election cycle, where Democratic turnout tends to be lower. Perhaps frustration with Kittleman’s Republican Party will help send more Ds to the polls and lead more Unaffiliated (read: Independent) voters to vote D.  That said, I will stick with that 58% D – 52% R range from the last cycle.

-         Putting myself in their shoes, I would be mildly pleased with the findings if I was Ball and I would be slightly nervous if I was Kittleman.  In short, it was a good day for Dr. Ball.

In solidarity.


Tuesday, May 23, 2017

Annapolis Quest: New 2018 MD Gov Poll - a Dissection

From the Desk of S. MacCune: Amateur Harbor Master

A new poll was released regarding the 2018 Maryland Gubernatorial contest – a proverbial “snapshot” of a race which is simultaneously embryonic yet well underway.   Information can be found here:


Now, the regular author of this blog, being a former political pollster (and God knows he doesn’t keep that a secret) is generally loathe to discuss the work of other pollsters.  Any criticisms, well-founded or otherwise, tend to come across as 2000s-era Gore Vidal-esque sneering.  Which is why he asked me to use my fresh yet bleary eyes to cover this critical non-story.  Which is an awesome use of my precious time.  

I know Mr. Considerations leans in the direction of Mr. Jealous, Sen. Madaleno, or Del. McIntosh (with the former two being the most likely to be on the June 2018 primary election ballot as candidates for Governor).  Obviously, my unfettered neutrality is precisely what this blog needs. 

What we don’t know about this survey (yet or possibly ever): Study Design & Methodology

  •      The Sample Size/Margin of Error (as noted in the story)
  •    The Sample Composition (by Party ID, etc…)
  •    The Sample Selection Process (RDD, Voter lists, etc…)
  •    The Data Collection Methodology (telephone (live interviewer), telephone (no live interviewer, IVR, etc…), online, etc…)


What we don’t know about this survey (yet or possibly ever):  Findings

  •     Intensity of Feeling on the Favorable/Unfavorable ratings (Strong/Somewhat)
  •      Gradations on the ballot tests (definitely/probably/lean)
  •      If the ballot tests released are initial/cold ballot tests…or if those numbers followed batteries of questions about the actual/prospective candidates.


What I found interesting is that Gansler, considering his statewide profile, was not *that* much better known compared to some of his likely rivals for the Democratic nomination. 
Does he lead the D field? Sure, just like Ted Kennedy did in early ’84 match-ups for President (he didn’t run that cycle), Joe Lieberman in early ’04 surveys (he ran but finished poorly), and Rudy Giuliani (on the R side) in early ’08 surveys (see note on Lieberman).   It’s a Name ID advantage but it is far from insurmountable.

Among registered D’s, Gansler’s Name ID is +16 over the next closest individual tested (Jealous) but his Favorability rating is only 11 points higher, while his Unfavs are 5 points higher than Jealous.  His Fav/Unfav ratio is just about 5:1, which is decent, but Jealous is at 7:1 Fav/Unfav, while Delaney is @ 10:1 (Baker and Kamenetz are both in the 3:1/4:1 range).

On the ballot test, Gansler at -9 is right around where a Generic D places against Hogan (-10).  Assuming a Margin of Error in the +/- 5% zone, at the 95% level of confidence, Delaney (-13), Baker (-14), Kamenetz (-15), and Jealous (-16) are all within striking distance of Gansler. 

Now, if Gansler were up, tied, or in the low single digits behind Hogan, that would be news.  But he is - at most- only slightly ahead of the peloton.  And most of the course is ahead of the field.

Stay tuned as, etc…





Saturday, April 1, 2017

Maryland Gubernatorial Democratic Primary Election Survey Results – April Fool-Free Zone

Disclaimers first:  this was a “fun” poll…it is not based on proportionate-to-probability sampling of the likely electorate.  The findings are not projectable.  Most of the study respondents are probably highly informed/politically engaged individuals who reside in the Greater Howard County Metropolitan Region.  The data collection mechanism was via social media platforms, with my Facebook friends and Twitter followers constituting all, or almost all, of the study participants.  The total N was 40, about the size of 4 or 5 standard focus groups.

With all of the above in mind, that doesn’t mean there weren’t some interesting results…

Question: Looking ahead to the 2018 Maryland Democratic Primary Election for Governor, if that election were being held today, for whom would you vote?


1)    Total number of votes won by Rushern Baker, John Delaney, Kevin Kamenetz, and Dutch Ruppersberger combined?  Zero.  Analysis:  I would have expected at least a smattering of votes for the two County Execs and the two Congressmen, primarily the former three. 
2)    So who “won?”  Former County Executive and LG nominee Ken Ulman (20%).  Analysis:  I intentionally kept this a one question survey, so I didn’t ask where the respondents resided. So, I can’t run crosstabs by such demographics.  That said, this outcome is not surprising.  That also said, it is clear that there is no overwhelming front-runner in this still-evolving and largely “invisible primary.”
3)    Most interesting outcomes:  The strength of Delegate Maggie McIntosh (15%), Senator Rich Madaleno (12.5%), and former president and CEO of the NAACP Ben Jealous (10%).  Analysis:  it stands to reason that the progressive wing of the party has been energized following the 2016 election results and that such candidates would fare well in these early ballot tests.  Full disclosure: my current “favorite(s)” can be found on this short list.
4)    Mild surprise.  Former MD AG Doug Gansler (7.5%).  Analysis: this has to be driven in large measure by Name ID.  Where precisely is the Gansler constituency in today’s Maryland Democratic Party? 
5)    Receiving two votes:  Congressman John Sarbanes (5%).  Analysis: good political name, decent visibility, has sort of a “goo-goo” issue profile among the cognoscenti. Not certain if I see him as the best option to take on Hogan in 2018…but apparently at least two people do.   
6)    One-voters: Current Delegate and former Congressional candidate Joseline Pena-Melnyk and “technology executive and author” Alec Ross (2.5% apiece).  Analysis: it should be noted that one of the write-ins was “anyone but Joseline Pena-Melynk.”  Ouch.  Ross, on paper and as of this writing, profiles as a different sort of candidate…and if he can raise enough $, he could finish in the top three in a primary…with 15% of the vote.  
7)    There were a total of 10 write-ins (25%).  Analysis: normally, I would attribute this relatively high figure to a design flaw in the questionnaire.  But then I saw the names and realized several people were doing wish lists (again, a manifestation of their dissatisfaction with The Establishment, such as it is), some were undecided, and a couple of respondents were just having fun.  There were four serious names, all receiving one vote apiece:  AG Brian Frosh (2.5%), former Congresswoman and U.S. Senate candidate Donna Edwards (2.5%), former Delegate and candidate for Governor Heather Mizeur (2.5%), and Frederick County Executive Jan Gardner (2.5%).  I voted for three of those four candidates in recent cycles, all fine choices. I already mentioned one of the “other” write-ins…which leaves two other names, neither of which I will report here, one “none of the above,” one “undecided,” and one “sigh.”
8)    Oh yes, influential attorney and former chairman of the University of Maryland Board of Regents James Shea, zero votes.  Analysis: welcome to dark-horse country! Hope the exploration is going well.

Stay tuned, as more will follow.



Monday, February 20, 2017

Kasemeyer: Vulnerable in a Contested Primary?

First, Happy Presidents’ Day.  C-SPAN released their 2017 Survey of Presidential Leadership.  For the first time since C-SPAN began their rankings (2000 being the premiere year, and 2009 being the second), John Tyler slipped behind William Henry Harrison. (39th and 38th respectively).  This is mockery and a sham.  Say what you will about the miserable Confederate bastard, he faced down a surly Cabinet and insisted that he was, in fact, President upon the passing of Harrison.  Not “Acting” not still “Vice President,” but the full deal with all of the powers of the Office.  This set an important precedent.  For that, he deserves to finish ahead of Old Tippecanoe.  Slightly ahead.

Turning to the “just for fun” 12th State Legislative District survey I recently fielded, it is vital to recall that it is not statistically valid.  It may, in fact, possess just a hint of directional value.  I made this clear from the outset so don’t come whining to me about it being too small a sample or not methodologically grounded or some similar gripe.  Go buy a Natty Boh and weep in it.

A total of 19 individuals participated in the study, hopefully all according to the rules (only one vote per person, must be registered voters who reside in the 12th and plan on voting in the 2018 Democratic State Senate Primary Election).

The precise question verbiage was:

“Looking ahead to the 2018 Maryland State Senate Democratic Primary Election in the 12th Legislative District, would you prefer the Democratic nominee to be Ed Kasemeyer or someone else?”

The results are: 

Someone Else        63%
Ed Kasemeyer        37%

Something tells me that if I wrote this question for District 13, and the match-up was between Senator Guy Guzzone and “someone else,” Guzzone would have been the preference of 75%+ of the respondents (assuming a similar sample size and composition).

So what does this mean?  Perhaps absolutely nothing.  But maybe everything (as far as the known Universe consists of slices of two Maryland counties).  I think it means that a populist/progressive Democrat, with sufficient resources, could give Senator Kasemeyer a serious primary challenge.  At the risk of being reductionist: an outsider-y populist might play quite well in Baltimore County while someone more to the Left of Kasemeyer could appeal to the liberals who comprise a healthy percentage of the Democratic vote in Howard County.

In short, if Senator Kasemeyer wishes to seek re-election, he cannot take his base for granted.  Those numbers (albeit from a sample as large as two focus groups) are reminiscent of any one of a number of long-term incumbents who aren’t as connected with the grassroots as they should be.

Definitely something worth watching.

Stay tuned, as more will follow.